Join the SmartMom Study!

Help us learn how the SmartMom text message program can support families during pregnancy.
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About SmartMom

SmartMom is a Canadian prenatal education program delivered via text messages that guide you through each week of pregnancy. Our messages provide you with tips on how to have a healthy pregnancy and prepare for childbirth. Messages are delivered three times a week on days and times of your choosing. Each message contains a link to additional online resources. Our information has been developed by health professionals and is current and reliable. SmartMom is endorsed by the Society of Obstetricians and Gynaecologists of Canada (SOGC).

Tailored to you: Messages arrive to your phone when they are relevant to that week of pregnancy. You can choose additional message streams for topics that you are interested in. Get the right information at the right time!

It’s Free: Our messages are free. Depending on your phone plan, standard message and data rates may apply.

Watch our 1-minute video to learn more about the SmartMom Study!

About the Study 

Many people in Canada aren't receiving prenatal education. We developed SmartMom to fill this gap. We are undertaking a study to determine if those who receive the SmartMom text message program have improved knowledge about healthy pregnancy and birth compared to those who are not in the SmartMom program. For this study, SmartMom is only available to those outside of British Columbia. The study is led by a group of senior university researchers across Canada led by Dr. Patricia Janssen, Professor in the UBC Faculty of Medicine.

Pregnant women on phone

What do users say about SmartMom?

What an incredible program! I loved the short bite-sized pieces of information throughout my 2nd pregnancy. It really helped put me at ease for the growth of my child before birth and the followup survey at the end was a clever way of helping assess how Moms were doing and to offer additional resources (mental health support, etc). It helped me be much more confident, more of a confident pregnant lady and now a parent again.

The information from SmartMom is better than any other baby app I’ve signed up with. You get very localized information to read versus mass amounts of tips. I like that I can sit down and read just one tip. I am a busy mom with a busy toddler so simple messaging is important for me.

I like that the one text was about making a list [of questions]. Because when you do have your prenatal appointments you maybe would feel a bit more prepared with some questions, things that had been brought up in the text messages. As opposed to trying to think of all the things that you want to ask your doctor at your one appointment. Because it’s not easy to just go in and ask a question, right?

What do care providers say about SmartMom?

I see a lot of prenatal women in early pregnancy, and many are already using a variety of pregnancy phone apps. While I know that some of that information is accurate, it’s helpful for me to have an evidence-based resource to offer these moms!

SmartMom is a great service! It has clear messaging for moms to share with their families. With everyone…using smartphones, it is very convenient. Since it is portable, women are not dragged to a computer to look up information. As a nurse, I am pleased with this option for self-education. It is empowering for women to get the information on their own.

Questions or comments?
Contact us at or call 604-875-2345 ext. 5415
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